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D.S. Fraley complements on-site,
real-time ideation with off-site asynchronous ideation using web-based
technologies. Ideas often
come to people late at night -- or in a different time zone than corporate
headquarters. Allow people in your organization to brainstorm
anytime and anywhere, together or alone.
D.S. Fraley provides a structured and secure technology to
enable clients to log in and add on to their idea data banks and
structured problem solving processes.
Teams can work together virtually.
Web-based
ideation does require administration. Notifications, reminders,
questions, idea stimulus and polls for convergence can be “pushed” to client participants via e-mail to
keep them involved in a long-term project.
This technology is a viable alternative, in some cases, to
real-time ideation. Given the cost and risk of corporate travel, online
ideation is a tool that should be considered.
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