| BIO's
Diane S. Fraley Diane
is President and founder of D.S. Fraley Associates.
Since 1984 the firm has helped
companies understand people, their needs, and ways to create products and
services that meet those needs.
D.S. Fraley Associates works nationally and internationally. |
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Over the years, Diane has facilitated thousands of focus groups, listening to over 25,000 people express their feelings on a wide range of topics. She combines her understanding of people with extensive research design and methodological expertise.
Diane's academic background is in linguistics and anthropology. Her ethnographic studies on the eye movements of poker players and mother infant interaction give her a firm basis for qualitative research design and deep analysis of consumer behavior. Diane moved from academia to the television industry where she did analysis of channel switching behavior for Warner Cable. She worked in the toy industry for Kenner where she was the in-house focus group moderator -- she conducted product testing groups. Her work at Burke Marketing Research put her on the supplier side of market research.
Diane works with people of all ages, from toddlers to seniors, and
from all walks of life. Her
work spans over 100 product and service categories.
The D.S. Fraley client list includes many Fortune 100 companies.
Diane
is a leader at the annual Creative Problem Solving Conference, sponsored
by the Creative Education Foundation.
Diane is a frequent presenter on advanced qualitative techniques
for the Qualitative Research Consultants
Association (QRCA).
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Gregg
Fraley Gregg Fraley, a public speaker and technology entrepreneur, joined D.S. Fraley Associates in 1998. His skills in analysis, facilitation, ideation, and strategic planning complement Diane’s extensive consumer background. He also adds knowledge in business-to-business marketing, information technology, and digital media. He developed D.S. Fraley’s web ideation services. |
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His
background includes a 17 year career in software and technology.
He was a founder of Med-E-Systems, and did the marketing and public
relations work for the successful initial public offering of its spinout,
Advanced Health Corporation in 1996.
At Med-E-Systems, he helped develop the first wireless prescription
writing system for doctors (“Smart Scripts” is a patented product).
His software experience includes several executive positions in companies
-- developing and
marketing applications in wireless communications, healthcare,
manufacturing, finance, and field service.
Prior
to his technology career, his credits in television and entertainment
include awards for writing and producing television shows at Warner QUBE
Cable. A pioneer in interactive television, he won a regional Emmy,
an Ohio Governors Award, and a cable ACE Award for Innovation.
A former stand-up comedian, he continues to participate in
improvisation as part of Players Workshop of Second City in Chicago.
He conducts seminars for and also mentors newly released prisoners,
helping them find work and stabilize their lives.
He’s
a leader and speaker at the annual Creative Problem Solving Institute (CPSI),
sponsored by the Creative Education Foundation, where he teaches the CPS
(Creative Problem Solving) methodology to an International audience.